gazhall
SEO Advisory

Updated 4 months ago

Search

is

very, very

popular.

Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. Although

bounce

rate is

hard

to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. External

optimization

involves optimizing

your

content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Successful

search

engine optimization

does not

consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. When

you

write content

that

gets your audience excited, you’re more likely to accumulate social shares and links. But if you’re after links, you need to create content for people who are actually able to give you links.

Target keywords

If

someone

hits their

back

button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. Ideally

page

titles should

include

the search term for which the website has been optimized. URLs

and

links are

building

blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Search

engines

use alt

text

to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. It

may

not be

a

good idea to link to the website from footers or sidebars.

Why Your Content Strategy Should Center Around Evergreen Content

Keyword-based

titles

help establish

page

theme and direction for your keywords. The

reason

you want

natural,

helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. Google

won’t

penalise duplicate

content.

Instead it will decide which version of the duplicate post should appear in search results and ignore the other.

SEO in Hedon is here.

Increase

visibility

to new

content

you create by sharing it on social networks and building links to your content (both internally and from external sites). As

you’re

developing high-quality

content,

you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine.

Wait. Is it really that simple?

Gaz Hall, a

Freelance SEO Consultant

from

SEO Hull

, commented: "We

use

keyword research

to

identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer." As

the

world is

becoming

more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. Back

Links

go hand

in

hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which give more traffic to other websites. At

the

end of

the

day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Although

you

may outsource

some

of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site.

Set up Daily Email Alerts

The

most

fundamental objective

of

any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. On

the

internet, you

can

find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. What

it

boils down

to

is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn natural inbound links by creating amazing content. You

need

to produce

quality

content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean for your website! To

ensure

consistently high

quality,

business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here.

The first indication should be structure

Blogging

is a

great

way to stay up to date while easily generating new, relevant content. Blogging regularly (ideally once a week at a minimum) can have significant implications for search engine optimization, since each new blog entry represents a new web page. Anchor

text

to specific

webpages

on your site should be descriptive (but concise) as possible in order to benefit from the link. You

won’t

know how

well

or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. Longer

sentences

are hard

to

follow onscreen. When possible, break longer sentences into multiple shorter sentences. Today,

many

sites use

secondary

menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.”