Ok so here I reworded and added some stuff, let me know if this is what you want in this paragraph: As mentioned above, the lack of inventory data portability on major platforms is a deliberate strategy to prevent vendors from offering their goods and services on competing platforms. Moving vast amounts of inventory data to rival marketplaces is a willfully painstaking process aimed at discouraging vendors from opening multiple online shops. This maximizes the platform's profits by keeping most of their vendors' sales within their own marketplace. It does, however, negatively impact vendors either by restricting their visibility and making them miss potential sales on other platforms or by wasting their time while they manually have to export and import their inventory data on other marketplaces.
2 Reworded some stuff, see if you like it: One of the many frustrations that online merchants and vendors suffer is the lack of portability of inventory data between the various different online marketplaces. The more markets products are available on, the greater their exposure and thus their potential sale revenues. Unfortunately, importing and exporting inventory data between different applications and websites remains a cumbersome process. It is often done on purpose in order to prevent vendors from using competing platforms. Until now, everyone was stuck with either using CSV files (which have many limitations) or third party marketplace management software that can manage several platforms at a time.
Alternative formatting + comment: One other virtue the OMP possess is privacy. The protocol encompasses a completely private and end-to-end encrypted messaging format which users (buyers and vendors) must use in order to communicate. (It isn't 100% clear if the mentioned "end-to-end encrypted communication channels" in the original version of this paragraph is an extra step users need to make when using SMSG or if is encrypted by default. I have assumed it is encrypted by default but can you confirm?) Recent revelations and academic papers have proven beyond a doubt that there are many active threats to our digital privacy and security. Additionally, decentralized networks, as well as blockchains, are open public books full of sensitive information for passive attackers to use. This was of great concern when designing this protocol as it could potentially put users at risk. This is why it has been built with some of the most advanced tools and cryptographic techniques to date in order to maintain the highest level of confidentiality and privacy that businesses and people should expect. (Would it be a good place to link 2-3 articles illustrating clear and definitives examples of why online privacy/security is being attacked and why it matters?)
Here I am not 100% sure if "virtue" is the best choice of word, though I get what you mean by it. To me, it sounds a bit too boasty/braggy...but I honestly can't think of a more precise term. What do you think? Also, alternative formating: The protocol is designed with a few virtues in mind. One of those is extensibility. Technology moves at an exponential rate, and the very few protocols that survive the test of time are all designed with extensibility in mind. A protocol looking to be relevant on a long enough timeline should be both robust and flexible enough that it easily allows any developer to securely expand it.